Changing Channels and the Rise of Podcasting
Podcasting, or ‘radio on demand’, is a red hot (probably over inflated) topic. Here is a good article on the ins and outs of the topic to get you up-to-speed on this new technology.
View ArticlePodcasting Galore! AOL Jumps in the Podcasting World With an Impressive New...
AOL has followed Apple’s lead into entering the podcast market. AOL will now begin hosting a directory of searchable podcasts which will help fuel this rapidly growing technology. What’s even more...
View ArticleBlogging… Podcasting… Not So Fast.
I love this story. Here is a study from London that looks into the everyday buzz builders and their tech savvy. “A survey of British taxi drivers, pub landlords and hairdressers — often seen as...
View ArticleInternet Usage on the Rise in Europe
According to a new study, total media consumption increased throughout Europe in the past year and the Internet made the highest gains. So, this leads us to believe that Internet marketing will be a...
View ArticleSo How Many People Are Really Podcasting?
So, the research clearly indicates that podcasting has a long ways to go before it becomes a mainstream medium, but at it’s current rate of growth it is poised to become an attractive outlet for...
View ArticlePodcasting for Broadway – How Big is the Market?
Well, right now, not so big. The hype of podcasting is beginning to slow. According to a new report from Forrester Research, the growth of podcasting has so far fallen short of its great expectations....
View ArticleShould radio advertising budgets consider podcast opportunities?
According to the writer of this article we found, “If ever there was a next big thing in online advertising, this is it.” Personally, I don’t agree with that statement but it is clear that the...
View ArticleCNN Turns to Podcasting to Lure Younger Viewers
CNN.com is about to launch six new video podcasts aimed to recruit younger viewers. What’s interesting is that they are actually ‘investing’ in podcasting (rather than just recycling content) by...
View ArticleA closer look at the podcast market
More than 9 million Internet users in the United States downloaded podcasts to computers and mobile devices last month according to a new report released by Nielsen Analytics. In a study with 1,700...
View ArticleReaching Consumers via Podcasts
Here is a new advertising opportunity that may be an interesting way for live entertainment productions to reach its target audience. Advertising via podcasts. This past week, a company by the name of...
View Article